OIT Classes

Search Engine Marketing (SEM)

25 Hours Course

$ 610

/ Course

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Overview

SME involves enhancing the visibility of your business through paid search engine advertising. This web based instruction for search engine marketing specialisation covers Google AdWords, PPC, creating paid advertising campaigns, tracking, optimization, and remarketing in great depth. Throughout this search engine marketing course, you will receive hands-on experience through live projects that will help you understand the needs of the customer.

Course Prerequisites

Bachelor's Degree in Computer Science/ Electronics/ Electrical or Equivalent
Bachelor of Information Technology
Bachelor's in Computer Application
Job Seekers and Career changers who want to expand their expertise
Learning Enthusiasts Programmers, Non-Programmers Interested in Learning Technology

What you'll learn

Basics of SEM
How does Search Engine Marketing (SEM) work?
Types of Search Engine Marketing
Different SEM Channels/Platforms
Organic SEO
Local SEO
What is Google Ads?
Keyword Research using Keyword Planner Tool
What is a Landing Page?
Practical: Search Ads Campaign Creation
Facebook Advertising
Instagram Ads
Conversion Rate Optimization
Bid Management & Budget Allocation in SEM
Measuring & Analyzing SEM Performance
SEM Strategies for Start-Ups
SEM Tactics for E-Commerce Platforms
Tracking & Reporting

Course Detail

Overview

Course Prerequisites

What you'll learn