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Course Detail

Search Engine Marketing (SEM)
25 Hours Course
$ 610
/ Course




SME involves enhancing the visibility of your business through paid search engine advertising. This web based instruction for search engine marketing specialisation covers Google AdWords, PPC, creating paid advertising campaigns, tracking, optimization, and remarketing in great depth. Throughout this search engine marketing course, you will receive hands-on experience through live projects that will help you understand the needs of the customer.


Course Prerequisites


  • Bachelor's Degree in Computer Science/ Electronics/ Electrical or Equivalent
  • Bachelor of Information Technology
  • Bachelor's in Computer Application
  • Job Seekers and Career changers who want to expand their expertise
  • Learning Enthusiasts Programmers, Non-Programmers Interested in Learning Technology


What you'll learn


  • Basics of SEM
  • How does Search Engine Marketing (SEM) work?
  • Types of Search Engine Marketing
  • Different SEM Channels/Platforms
  • Organic SEO
  • Local SEO
  • What is Google Ads?
  • Keyword Research using Keyword Planner Tool
  • What is a Landing Page?
  • Practical: Search Ads Campaign Creation
  • Facebook Advertising
  • Instagram Ads
  • Conversion Rate Optimization
  • Bid Management & Budget Allocation in SEM
  • Measuring & Analyzing SEM Performance
  • SEM Strategies for Start-Ups
  • SEM Tactics for E-Commerce Platforms
  • Tracking & Reporting

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